Before we talk about marketing, algorithms, or fancy window displays, I have to ask you a question that might feel a little uncomfortable. At our last meeting, I looked around the room and asked: “How many businesses here actually stay open during downtown events?” I paused. I watched the reactions. Some of you nodded proudly, […]
If you own a local business in Fort Smith, chances are you’ve hit that big blue “Boost Post” button on Facebook or Instagram. Maybe you got a handful of likes. Maybe the little graph told you that you reached a few thousand people. But let’s get real for a second: Did it actually bring people […]
If you’ve ever strolled down Garrison Avenue on a crisp Saturday morning, felt the rumble of engines during the Steel Horse Rally, or grabbed a latte while admiring the larger-than-life murals that turn our streets into an open-air gallery, then you’ve felt the pulse of downtown Fort Smith Arkansas. But how do we make sure […]